Invest Region Leipzig GmbH

ELARABY GROUP from Egypt comes to Leipzig

Egyptian family business founds GmbH in Leipzig

Leipzig, 24 January 2024 - The ELARABY GROUP, one of the largest manufacturers of consumer electronics and household appliances in the Middle East, is entering the European market with ELARABY Germany GmbH in the Leipzig region. The Leipzig office has already been opened. The ELARABY GROUP is an Egyptian family-owned company with a turnover of over 2 billion US dollars and a portfolio of 17 global brands. The company is active in over 60 countries and employs more than 45,000 people.

The ELARABY GROUP has chosen Leipzig as the location for its expansion into the European market. The city offers an optimal combination of qualified labour, logistical infrastructure and growth opportunities. Leipzig is also an international city with great cultural diversity. ELARABY Germany GmbH will initially manage all sales, procurement and administrative tasks from the Leipzig office and start production through the acquisition of a small production company in Brandenburg, approximately 70 km northeast of Leipzig. In the mid-term, the Egyptian family-owned group plans to open further production facilities in the Leipzig region and expand its operations. The establishment of the ELARABY GROUP is further proof of the attractiveness of the Leipzig region as a location for international companies. The region offers a favourable investment climate, a qualified workforce and a good infrastructure.

The ELARABY GROUP's investment is an important gain for the Leipzig region. The company will create new jobs and contribute to the region's economic growth. Invest Region Leipzig GmbH is proud to provide ELARABY with comprehensive support as it enters the German market.