Leipzig on the Fast Track: IRL Launches New Out-of-Home Advertising Campaign

Since October 1, Invest Region Leipzig GmbH (IRL) has been promoting the Leipzig Region as a dynamic, competitive, and future-oriented business location across Germany. The campaign features two high-visibility components:

Prominent Presence at Leipzig Central Station

Located directly at the busy long-distance platform 11, IRL's large-format advertising campaign will be on display for an entire year, reaching millions of travelers.

Advertising on Two ICE High-Speed Trains

Until the end of December, the campaign will also be featured across all advertising spaces on two ICE high-speed trains. Particularly during the busy autumn event season, these trains operate on strategically important routes throughout Germany, carrying the Leipzig Region's message far beyond its borders.

The campaign highlights what makes the Leipzig Region stand out: economic momentum, innovative strength, excellent connectivity, and attractive investment opportunities for companies from Germany and abroad.

Would you like to learn more about the Leipzig Region's competitive advantages or are you considering establishing or expanding your business here? Get in touch with us – we look forward to connecting with you!